As you operate your business, you would have stakeholders that you engage with, be it your customers, suppliers, neighbours, regulatory bodies, media, shareholders, and so on so forth. The idea of good Public Relations best practices is to ensure that communication and interaction with these stakeholders are planned and managed effectively, with desired outcomes in mind. When a public relations exercise is well planned, key messages – which are the desired take-outs from the engagement are planned and communicated to the target audience.
It is also important to be able to manage public perception. And that’s where media relations is a key tool in Public Relations. Mass media, whether online portals, television, cinema, newspapers, magazines, consumers are exposed to so many different messaging and thoughts from every corner they turn. But everyone can differentiate between a paid advertisement, and from an editorial. It’s just like reading how good a product is by the manufacturer, as opposed to reading user reviews.
So we can help you with managing the media, whilst churning out coverage which is the key desired outcome from Public Relations exercises.
Some of our Public Relations services:
Media Objectives & Strategy
Crafting of Documents (Press Releases, Backgrounders, Speeches, ETC)
Pitching to the media, visits, drop-offs
Media Engagement & Management (Interviews, Invitations to events)
Post follow-up with media whilst driving in desired key messages
Monitoring and Media Alerts
Corporate Social Responsibility Programs
Stakeholder Engagements (Customers, Employees, Regulatory bodies, etc)
Aside from Media Relations, we can also help you plan, strategise, message and word the interactions with your other stakeholders, whether it is for your Annual General Meeting, or if you are a developer and are about to meet and greet a group of angry residents. Proper communication strategy is worth planning, as the outcome is highly varied depending on responses to critical issues.
Crisis Communications to flesh out worst case scenarios, and how a clear flow of communication if structured in response to a company crisis. This ensures that the organisation has one voice, and speaks coherently and effectively in a well planned and timely response.
There also comes times where your company spokesperson, whether it is your CEO, GM or Manager needs to respond in an effective manner when dealing with company stakeholders. Saying the wrong thing can negatively impact the image and running of the organisation. We offer Spokespersons training, which includes a mock-press conference to get your spokesperson ready for responses.
Once again we are presented with the importance of how we should plan our responses, what we want to reinforce again and again so the message gets through, what do we want to avoid getting further into, and how do we bridge away from undesired questions and responses. In the end, the media print and record what you say. No matter what they ask, your answer is what people take your word for.
Or if it is just copywriting or contest strategising. We would love to hear from you.
Some of our work: