Blog

This is the page where users will find your site’s blog

Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble 01/24/2020
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article.
Taylor Peterson
Marketers are taking greater ownership over CX initiatives: Survey 01/24/2020
Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two years. Please visit Marketing Land for the full article.
Amy Gesenhues
Applying agile to deliver better customer journeys 01/24/2020
Being agile marketers requires us to venture outside of our comfort zones. Please visit Marketing Land for the full article.
Jennifer Cannon
Systematically upgrade your existing content: Here’s how (and when) to do it 01/24/2020
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Please visit Marketing Land for the full article.
Chris Gregory
Why email marketing should work, and why it often doesn’t 01/23/2020
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Please visit Marketing Land for the full article.
Jacob Baadsgaard
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV 01/23/2020
The partnership will combine Tapad’s identity resolution platform with AcuityAds’ targeting solutions, with a focus on CTV. Please visit Marketing Land for the full article.
Amy Gesenhues
New Instagram Stories tool lets you quickly feature Story mentions from other users 01/23/2020
The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Please visit Marketing Land for the full article.
Taylor Peterson
Unite your organization at MarTech 01/23/2020
Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Please visit Marketing Land for the full article.
Scott Brinker
There’s been a nearly 70% decline in always-on location data, since iOS 13 rollout 01/23/2020
More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data. Please visit Marketing Land for the full article.
Greg Sterling
Marketers respond to Google Chrome cookie decision with mixture of hope and fear 01/22/2020
Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary. Please visit Marketing Land for the full article.
Greg Sterling

Integrated Marketing Specialist

Digital, Public Relations, Events and Emceeing

Blog