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Email and phone communications dominate conversational martech, but chat isn’t far behind 07/17/2019
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Please visit Marketing Land for the full article.
Jennifer Cannon
Report: Amazon Prime Day isn’t just for Prime members any more 07/16/2019
Adobe’s data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day. Please visit Marketing Land for the full article.
Amy Gesenhues
How to make video ads work for your local business 07/16/2019
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Please visit Marketing Land for the full article.
Jacob Baadsgaard
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency 07/16/2019
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Please visit Marketing Land for the full article.
Amy Gesenhues
HubSpot’s free users get a premium upgrade 07/16/2019
Users of the marketing platform’s free CRM software will now have access to more of HubSpots marketing tools. Please visit Marketing Land for the full article.
Jennifer Cannon
Why should you attend MarTech? 07/16/2019
Expert tactics, advice, and strategy are just part of the MarTech experience. Check out more of my favorite reasons to attend! Please visit Marketing Land for the full article.
Scott Brinker
How retailers can avoid the 9 biggest pitfalls of Facebook advertising 07/15/2019
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Please visit Marketing Land for the full article.
Mike Farrell
Here’s another sneak peek at the SMX East agenda 07/15/2019
The complete agenda will be live next week… but until then, here’s another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC! Please visit Marketing Land for the full article.
Lauren Donovan
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations 07/12/2019
The fine is more than 200x the next largest monetary penalty imposed by the FTC. Please visit Marketing Land for the full article.
Greg Sterling
The top retailer marketing strategies to compete with Amazon Prime Day 07/12/2019
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash in. Please visit Marketing Land for the full article.
Taylor Peterson

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