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Keep your LinkedIn advertising strategy focused in 2020 12/11/2019
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Please visit Marketing Land for the full article.
AJ Wilcox
73% of marketers plan to increase ABM budgets in 2020 12/11/2019
Sixty-four percent plan to increase ABM staff next year, study finds. Please visit Marketing Land for the full article.
Amy Gesenhues
The Fantastic 5: Emerging strategies to drive conversions & growth 12/11/2019
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live webinar. Please visit Marketing Land for the full article.
Digital Marketing Depot
Acquia picks up CDP-startup AgilOne 12/11/2019
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia’s open environment. Please visit Marketing Land for the full article.
Jennifer Cannon
9 Questions with SEL Awards Judge Chris Sherman 12/11/2019
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020. Please visit Marketing Land for the full article.
Katie Jordan
How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come 12/10/2019
The ad from Aviation Gin used viral momentum to give us the sequel we didn’t know we needed. Please visit Marketing Land for the full article.
Taylor Peterson
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards 12/10/2019
The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Marketing Land for the full article.
Ginny Marvin
Pro Tip: Why you should stop using last-click attribution in Google Ads 12/10/2019
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Please visit Marketing Land for the full article.
Justine Rabideau
Retina integrates with Shopify, offers predictive analytics for customer lifetime value 12/10/2019
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a merchant. Please visit Marketing Land for the full article.
Amy Gesenhues
3 things marketers need to focus on in 2020 12/10/2019
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers. Please visit Marketing Land for the full article.
Stacey Ackerman

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