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15 seconds of engagement as a simple content metric 08/07/2020
inPowered is helping brands target engaged visitors. Please visit Marketing Land for the full article.
Kim Davis
How visual commerce is transforming the customer experience 08/07/2020
What is visual commerce and how does it prove ROVI? Please visit Marketing Land for the full article.
Rodric Bradford
It’s time to think differently: Oracle CX Cloud 08/06/2020
An update on Oracle’s offering for marketers on the occasion of Cloud CX virtual summit. Please visit Marketing Land for the full article.
Kim Davis
Google extends lead forms to YouTube, Discovery campaigns 08/05/2020
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Please visit Marketing Land for the full article.
Ginny Marvin
Release Notes: Amperity partners with Infutor 08/05/2020
CDP links up with consumer data partner. Please visit Marketing Land for the full article.
Kim Davis
How search data can inform larger online business decisions 08/05/2020
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Marketing Land for the full article.
Sebastian Compagnucci
Release Notes: Reveal Mobile adds Tapad device-matching to its location data 08/04/2020
A partnership between location data and device-based identity resolution. Please visit Marketing Land for the full article.
Kim Davis
Business stress is no excuse to spam 08/04/2020
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given. Please visit Marketing Land for the full article.
Ryan Phelan
Ad industry groups launch effort to push for addressable media standards 08/04/2020
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Please visit Marketing Land for the full article.
Ginny Marvin
Release Notes: Sitecore updates Experience Platform and Experience Commerce 08/04/2020
Sitecore responds to the increased importance of digital marketing. Please visit Marketing Land for the full article.
Kim Davis

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