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IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs 10/11/2019
The proposed regulations would govern the practical implementation of key provisions of the privacy law. Please visit Marketing Land for the full article.
Greg Sterling
How advertising rates vary by category on Amazon 10/11/2019
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Marketing Land for the full article.
Andrew Waber
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration 10/11/2019
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts. Please visit Marketing Land for the full article.
Amy Gesenhues
Automated marketing technology opportunities: Enhancing human opportunity 10/11/2019
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Please visit Marketing Land for the full article.
Andy Betts
Are small errors like worldwide targeting draining your budget? This Google Ads script can help 10/11/2019
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Marketing Land for the full article.
Daniel Gilbert
MarTech Overtime: Why partnerships matter in securing your martech stack 10/11/2019
Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work together. Please visit Marketing Land for the full article.
Jorge Garcia
Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO 10/11/2019
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article.
Amy Gesenhues
Grammarly gets $90 million boost to put toward technology, product development 10/10/2019
The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone detector. Please visit Marketing Land for the full article.
Amy Gesenhues
Lean not mean: A user-first framework for surveillance marketing 10/10/2019
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance marketing could help. Please visit Marketing Land for the full article.
Ian Lowe
YouTube testing ad buying tool that lets you reserve ad placement 120 days out 10/10/2019
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands. Please visit Marketing Land for the full article.
Amy Gesenhues

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