12 Good Emceeing Tips to a Smoother Real Estate Fair
I have worked for a number of property developers in my years in Public Relations and Advertising Agency Account Management roles, and even when I set up and ran Wunderboom. Here is a list of the Malaysian Developers / Developments are some clients that we have worked with whilst operating in Malaysia.
Malaysian Developers / Developments
And throughout working with these giants, they have had marketing, advertising, and public relations needs across various channels and touchpoints.
In this article, let's focus on good emceeing tips for property events.
Here are 12 Tips to Emcee a Property Fair
Find out about the Development
Have a clear understanding of the geographical location of the landbank
Find out the links of accessibility including highways, train or bus transits in and out of the development
How many phases of Development is the master plan currently at, and what phase is this launching?
What are the components of the master development plan
What are the products on sale (Bungalows, Apartments, Semi-detached, Townhouse A / B - and what are their dimensions and features?
Find out about the Developer
6. Buyers would want confidence to trust the workmanship of the property developers. Use the opportunity to highlight key projects and draw success and comparison.
Find out about the Sales Package
7. Highlight important details in the Sales Package to drive the Call to Action to Book Today and get your Downpayment slashed by 50%! For example.
Find out about the profile of your Property Purchasers
8. If it is a young family crowd, you know that the parents could be looking for their kids to be offloaded for a while in good care of the kids' entertainment of the day at the property fair. If well co-organized with the events team, which is likely the ones who would be engaging the emcee.
9. If it is a yuppy crowd, then perhaps a more sophisticated wine and canapes evening networking session amidst the property launch could be a more suitable angle for the Showcase
10. Or if the research finds that housewives are the ones driving the purchase decision for the family, then maybe we want to attract potential home buyers with a Food and Fashion Bazaar by the property development
Get comfortable with the walkthrough of the Showroom
11. Be the host of the house and properties you are showcasing
Interact with guests and the entertainment and F&B served for the day
12. And keep everyone entertained and happy for the time that they are there, so that the property sales representatives can zoom in and speak to the potential buyers whilst they are feeling comfortable, rather than with their guards up.
Most importantly, enjoy yourself, ensure the potential home buyers are too, and your clients as well of course. Good luck!
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Why I should hire a marketer who knows how to emcee:
Hiring a marketer who knows how to emcee can be a valuable asset for your business or events for several reasons:
Effective Communication: Marketers with emceeing skills have strong communication abilities, which are essential for conveying your brand's messages and engaging with the audience effectively.
Event Hosting: If your business frequently hosts events, having an in-house emcee can enhance the quality of your events and ensure that your brand and messaging are presented consistently and professionally.
Audience Engagement: An emcee who is also a marketer understands how to connect with the audience, build rapport, and keep them engaged, which is crucial for promoting your brand and products effectively.
Brand Representation: An emcee with marketing knowledge can represent your brand and its values accurately, helping to maintain brand consistency and integrity during events or promotions.
Message Delivery: Marketers who emcee can ensure that your key messages are delivered clearly and with impact, maximizing the effectiveness of your marketing efforts.
Problem-Solving: Emcees often need to think on their feet and handle unexpected situations during events. Marketers' problem-solving skills can help manage unforeseen issues that may arise during live marketing campaigns or events.
Seamless Integration: Marketers who emcee can seamlessly integrate marketing and promotional elements into events, ensuring that your branding and messaging are an integral part of the experience.
Content Creation: They can assist in creating content for events and promotions, helping to craft compelling narratives and presentations that resonate with the audience.
Data-Driven Insights: Marketers who emcee can use data-driven insights to refine event strategies and enhance the impact of marketing efforts.
Cost-Efficiency: By combining marketing and emceeing roles, you can save on event staffing costs while benefiting from a professional who understands both the marketing and presentation aspects of your business.
Incorporating emceeing skills into your marketing team can provide a competitive edge, ensuring that your brand is effectively represented and your marketing messages are delivered with impact during events, presentations, and promotions.