by Kesh Sandhu, @KeshSandhu, 15 May 2018
First of all, you will need to figure out what is your Digital Strategy. Why did you start your website?
The Five most common digital strategies
(as cited by Google are linked to specific outcomes & KPI)
- Sales of products or services
- Data collected from prospects
- Engagement & visitor frequency
Product or Services information & support
- Help and assist prospects and customers find information or get in contact
- Awareness, engagement, activation, loyalty
Digital Marketing Tactics Planning
Now that you have a better idea of why you are running your website, take a look below at the Smart Insights RACE Planning System, which takes you through the 4 stages of using Digital to deploy tactics to interact on the customer journey from planning to engagement and automation of the process to increase loyalty conversion.
Digital Marketing Tactics
- Online ads
- Paid search
- Organic Search
- Direct Mail
- Word of Mouth
- Offline Ads
- Email Marketing
- Social Media
- Social Networks & Communities
But as you funnel through, you may find that you may want to customise the experience and journeys based on Buyer Personas. Take a look at some buyer personas below:
Once you have worked out the details above, you should now have a clearer idea of your Digital Marketing Strategy.
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