by Kesh Sandhu, @KeshSandhu, 2 May 2018

Key Takeaways based on world internet usage and Population Statistics

World Internet Usage and Population Statistics

Source: https://www.internetworldstats.com/ 

Lets take a quick look at whats going on in the world of internet these years. Figures above were updated in March 2017. Here are some key takeaways:

  1. Internet users in Asia leads with the largest number in the world at 1.8 million, followed by internet users in Africa at 1.2 million
  2. Asia then Africa once again takes the lead in percentage of population in the world at 55.2% and 16.6%
  3. Internet penetration in North America is saturated at 88.1% and Europe at 76.7%
  4. Largest growth in numbers presenting an opening market rather than a saturated one are Africa at 7,330%, followed by internet users in Middle East at 4,207%

The world is increasingly connecting online, and shopping online. One thing for sure is that the figures above, are certainly demonstrating a bright future in the Digital Marketplace.