by Kesh Sandhu, @KeshSandhu, 2 May 2018
Key Takeaways based on world internet usage and Population Statistics
Lets take a quick look at whats going on in the world of internet these years. Figures above were updated in March 2017. Here are some key takeaways:
- Internet users in Asia leads with the largest number in the world at 1.8 million, followed by internet users in Africa at 1.2 million
- Asia then Africa once again takes the lead in percentage of population in the world at 55.2% and 16.6%
- Internet penetration in North America is saturated at 88.1% and Europe at 76.7%
- Largest growth in numbers presenting an opening market rather than a saturated one are Africa at 7,330%, followed by internet users in Middle East at 4,207%
The world is increasingly connecting online, and shopping online. One thing for sure is that the figures above, are certainly demonstrating a bright future in the Digital Marketplace.